BS 3110 discusses print. The aim of BS 3110 is to provide the best industrial practice that helps in assessing the characteristics of paint.
BS 3110 provides methods for measuring the rub resistance of print.
BS 3110 on rub resistance of print is useful for:
Exterior surface of packages carries crucial information, like handling instruction, consumption, and composition, maintenance instruction, storage, etc. This data is commonly printed on the labels and may get destroyed due to friction during transit conditions. It not only degrades the appearance but also may erase some important message that a manufacturer wants to convey to its customers.
BS 3110 describes a laboratory method for determining the rub resistance of prints. BS 3110 covers the principle, apparatus, and procedure. This can help in understanding the prints that be able to withstand rubbing, is in order to know whether the appearance of a printed wrapper or container will suffer, either during its passage through filling and packing machines, or during transit.