BS ISO 20252:2006

BS 7911 has now been developed into an international standard - BS ISO 20252:2006.

Quality best practice for market researchers

If you carry out, commission or buy market research, demonstrating best practice is a potent statement to consumers and competitors. BS ISO 20252:2006 Market, opinion and social research. Service requirements is the new international standard, published by British Standards, that sets a common level of quality for market research globally. If you provide services worldwide, working to a common quality standard and one that is recognised in all markets will help facilitate business development and growth between different national and regional markets.

BS ISO 20252 can benefit your organisation by:

• Overcoming barriers to trade by demonstrating that local requirements have been met
• Maximizing revenue by gaining worldwide market access
• Improving efficiency and risk management by streamlining business processes and eliminating waste
• Inspiring client confidence by demonstrating quality and reliability of service
• Compliance with regulations and professional codes (such as MRS Code of Conduct) in a cost-effective manner
• Ensuring research is carried out in full accordance with the Data Protection Act.

BS ISO 20252:2006 supersedes BS 7911:2003 (the MRQSA* national standard) which will be withdrawn in 2008.