Standard

BS ISO 20252:2019

Market, opinion and social research, including insights and data analytics. Vocabulary and service requirements

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Product Details

Descriptors

Public opinion polls

Training

Quality assurance systems

Management

Quality management

Personnel management

Personnel

Vocabulary

Organizations

Marketing

Instructions for use

Records (documents)

Market research

Consumer-supplier relations

Data acquisition

Data processing

Handbooks

Fieldwork

Questionnaires

Quality auditing

Data handling

ICS Codes

01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)

03.020 Sociology. Demography

03.100.20 Trade. Commercial function. Marketing

Committee

SVS/3

International relationships

Identical to:

ISO 20252:2019

ISBN

978 0 580 52454 7

Publisher

BSI